Ing. Nikol Malátová has progressed from the position of Marketing Manager to the role of Director of Marketing at BR Group a.s., which she now holds within the holding’s new organizational structure.
Nikol specializes in branding, strategic marketing management, and the systematic development of brands in an industrial environment—areas that are essential for the long-term development of a strong brand and for strengthening competitiveness in both domestic and international markets. During her time at BR Group, she has been involved in significant projects and in supporting the growth of the holding’s companies in a dynamic business environment.
In the new organizational structure, Nikol will be responsible for:
- Strategic management of marketing activities across the entire holding
- Supporting business results and growth in market share
- Long-term brand building and strengthening
- Effective use of marketing budgets and modern tools
The creation and definition of this role reflects our emphasis on the systematic management of marketing, the professionalization of processes, and the strategic strengthening of BR Group’s market position.
We look forward to the next steps together!
